For the third year in a row, the major video gaming convention E3 will not be held in person in Los Angeles in June 2022.
The decision was made owing to health concerns about Covid-19, as well as the "safety of exhibitors and spectators," according to the Entertainment Software Association, which organised the event (ESA).
Since 1995, E3 has brought together the entire video game industry to help build anticipation for new releases.
It allows the world's most well-known game creators to present their work.
Last year's event was held entirely online, with participation from gaming companies such as Nintendo, Xbox, Konami, and Ubisoft, and fans having access to online showcases, trailers, and sample material.
"We remain tremendously optimistic about the future of E3 and look forward to announcing more specifics shortly," the ESA said, but there was no mention of a digital event this year.
Journalists from the gaming industry, YouTubers, and fans have rushed to the conference to get a sneak glimpse at what's to come.
That coverage, as well as following online debate, has played a significant role in selecting whether new titles and technologies become critical and commercial successes. It's where the Nintendo Wii debuted, the PlayStation 4 was revealed, and iconic titles like Halo 2 were shown off.
The postponement of this year's in-person event comes significantly sooner than the cancellations planned for 2020 and 2021, and some are now raising concerns about the convention's survival.
Its importance has waned in recent years, as big game companies such as Electronic Arts and PlayStation have decided not to attend and instead hold their own sperate events. The absence of an in-person convention is a missed chance for E3 to stay relevant.
Some believe that a convention like E3 is no longer necessary because game creators and publishers are in virtually daily contact with players all over the world via social media, streaming sites, and YouTube.
The convention's organisers will be hoping that the reputation it has earned over the years, as well as the fact that it is considered as an aspirational event for many in the business, will be enough to convince them to bring it back in the future.
Because of E3, the month of June has been linked with a slew of announcements in the gaming world; however, it's unclear whether this will continue in 2022 and beyond.